About this course
There is no single skill more important for a filmmaker than their ability to captivate an audience.
You've watched movies made with multi-million dollar budgets that were boring. And at the other end, you might have been fortunate to see micro budget productions that kept you glued to the screen and on the edge of your seat.
But what is it that makes a TV show binge-worthy? Or a movie utterly captivating?
It's psychology. At the heart of a 'hook' is the science of the human mind, and in this mini-course, you'll learn:
Hooking Audiences is a fully-loaded, jam-packed mini course that teaches a film and story strategy that most entertainment industry amateurs are lacking.
Introducing the core psychology of human attention, the hook. Once you grasp the science of the hook, you'll learn to build your films around them to create content your audiences crave.
Start by identifying what exactly is a hook and why understanding and using them is vital to launching a filmmaker's career.
There is a science behind what hooks the human mind. To understand that science, we'll dive in to some famous experiments and the interesting conclusions they reveal.
Now that we know the science of a hook, how do you apply it to filmmaking? The secret comes down to understanding dramatic questions.
There are two mistakes that prevent a dramatic question from hooking an audience. If you've ever watched a film or TV show that felt boring, it's guaranteed they were making one of these mistakes.
You've got the basics down: now it's time to level up the degree to which your films hook your audiences.
Some performances are captivating... others are not. What is it that leads to capturing an audience? Let's have a look
Audiences can be hooked visually as well. The same psychology can apply to your shot selection and order in the edit.
It's not enough to have a single hook; you need many. But how do those hooks work together? And how can you drive them to one centralised conclusion?
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